Beatles Memorabilia Reference Guide
Check out our new
Solo Beatles Promo Section!!
Presented is a comprehensive listing of
Record Promotional Pieces such as store posters and store
displays. If you have any
items that are not
listed please submit photographs to
promos@beatlebay.com for addition to this
listing. Record promotional
displays are highly collectible and desirable amongst Beatle collectors because
they were originally issued to promote the latest Beatle record then discarded
once the promotion ended. Building a collection of 1960's items as shown
below is time consuming and expensive as many of these items are very hard to
find, especially in mint condition. Please see
BeatleBay's online want list as
we are currently searching for many of these 1960's promotional pieces. We
will pay top dollar for top condition items. Please note that 1971 and
later items are quite plentiful and not to difficult to locate. We are
primarily looking to buy items manufactured between 1963 and 1970.
All images and text Copyright © 2000 2012 BeatleBay and may not be reproduced or reprinted in any
manner
Small Promotional Flyer/Poster for
the First Beatles Album on Parlophone Records,
Please Please Me. . This
extremely rare EMI/Parlophone flyer/poster was
printed in March of 1963. This promotional flyer/poster measures approximately
9" high by 6" wide. The flyer has the Parlophone Logo printed at the
top and states "SPECIAL LP RUSH RELEASE for sale March 22nd, 1963".
The album cover is shown in the center of the poster along with a listing of all
the songs on the album. It also states the first release will be a Mono
recording, PMC 1202, with the Stereo version to follow. The EMI logo is printed
at the bottom of the flyer along with EMI's address. "Printed in Great
Britain" in printed in small print at the bottom center. Simply a
marvelous promotional flyer/poster for The Beatles First Album!

An EMI Promotional Poster
advertising
the Beatles Second Single on Parlophone Records,
Please Please Me!! This
EMI/Parlophone poster was
printed in early 1963. This promotional poster measures 20" high by 10"
wide. This promo poster advertises the current week's top 10 hits on EMI Records
and subsidiary labels, with Please Please Me charting at number 7.
Eventually this would be The Beatles First Number One Hit!!!. "Printed in
Great Britain" in printed in small print at the bottom center.

Promotional
Poster for The Beatles From Me To You Parlophone single.
This ultra-rare EMI/Parlophone banner poster was
manufactured in April of 1963 for The Beatles third Parlophone single, From
Me To You. It is marked 4-63 on the poster. Also promoted on
this poster is The Beatles first album, Please Please Me and the first
two singles, Love Me Do and Please Please Me which are noted as
such on the mini-LP cover. This great promotional poster measures
approximately 17" wide by 7" high and is the only known example.
Presented Courtesy of the A. Geller Collection.

A very rare UK thick cardboard Beatles EMI/Parlophone
Records Promotional Store Display.
Exact manufacturing date of this rare store display is unknown but it was
released sometime in early to mid 1963. This impressive display measures approximately 17"
tall by 20" wide. It has a cardboard easel attachment on the back. A
very cool and quite early Parlophone Records Beatles Promotional Display!
A Parlophone Promotional Store Poster
manufactured in July 1963 by EMI Records. This poster measures
12" x 15" and features a nice Dezo Hoffman group pose of the group on an orange
background. It is dated 7-63 in fine print on the poster. Early
Parlophone promotional posters or displays are quite hard to find and this is a
nice display piece.

Another very rare cardboard countertop
The Fabulous Beatles EMI/Parlophone
Records Promotional Display manufactured in August of 1963 in the UK.
This display is marked 8-63. This display measures approximately 17" tall
by 24" wide and is the only one of this variation known to exist; see the
next item for a second variation of this rare display.
Presented Courtesy of the A. Geller Collection.

Another version of the
The Fabulous Beatles
EMI/Parlophone Records Promotional Display which was
manufactured by EMI in England. This display was manufactured in August of
1963 and is marked as such. This version is nearly identical to the
previous display except some lettering is in fluorescent print plus the group
photograph is completely different. The previous display has a Parlophone
group picture with an orange background adhered over the black and white
photograph with fluorescent orange border as shown below. The right side
panel was removed long ago for unknown reasons; possibility by the
distributor. Whatever the reason was, there are only a handful of known examples
of this display, each having the right
side of the display removed.

An EMI Promotional Poster
advertising
the Beatles new Single on Parlophone Records,
She Loves You!! This
EMI/Parlophone poster was
printed in October of 1963. This promotional poster measures 20" high by
10" wide. This promo poster advertises the current week's top 10 hits on EMI
Records and subsidiary labels. This is the only known promotional poster
which advertises The Beatles smash single, She Loves You; there is no
known promo poster or display that features only this single hit. "Printed in Great
Britain" in printed in small print at the bottom center. Simply a
marvelous promotional piece for this great Beatles Single!!!

A very cool Parlophone Records
Promotional Poster probably issued in late 1963 or early 1964. It is
quite a large poster measuring in at 13¼" tall by 59¾"
long and features five different great full color pictures of The Beatles.
Typical of many of
Parlophone's early Beatles promotional posters and displays, this poster
doesn't promote a particular Beatles record but simply promotes the fact that
Beatles records can only be found on Parlophone/EMI Records.

A Parlophone/EMI Promotional Poster
Advertising
The Entire Beatles Stock. We believe this
EMI/Parlophone poster was
printed in late 1963, for use in Record Stores in the UK. This promotional poster measures
10" high by
30" wide. Again, a
marvelous promotional poster for The Beatles!
Presented Courtesy of the A. Geller Collection.

This is one of the earliest Capitol Records
Promotional Pieces: A 4 page promotional Newspaper
created by Capitol in January 1964 to help initiate interest in the new LP, Meet The Beatles.
This paper describes some of the promotional items Capitol is
planning on releasing including the Beatles are Coming stickers and the Meet The
Beatles motion display!

The Beatles are Coming Promotional Sticker
was mfg by Capitol Records in early 1964 to help push The Beatles onto us all!
As if we needed help!!!

These banners were 2 of the first posters created by Capitol
Records to promote the Meet The Beatles!
LP in early 1964

The first
cardboard promo Store Display
mfg by Capitol Records for Meet
The Beatles! It features a double legged easel on the back which folds open for display.
The display measures 14" x 20" wide. This display is very rare
and quite difficult to
find. Because of it's rarity, it has been reproduced.
Fortunately the reproductions are quite easy to identify and they differ
considerably from the originals: originals have fold-out easels on the backside
which the fakes do not. Original standee graphics have each
Beatles' feet blending into the red printing; on fakes the feet are cutoff as
shown in the right side picture of a fake. The fine print on the left side
of the display on the fake is in black print whereas the original has red
printing. Additionally, the clarity of the miniature Meet The Beatles!
album cover and the I Want To Hold Your Hand picture sleeve are not very good on
the fake; they are quite sharp and clear on the original; on the
original you can read the fine print "HIGH FIDELITY" under the Capitol logo on
the small MTB album cover; this is not even visible on the fake. A
tremendous promotional item highly sought after by collectors!
ORIGINAL FRONT:
ORIGINAL BACK:

REPRODUCTION (FAKE):

A Capitol Records promotional Poster for
Meet
The Beatles! mfg in January 1964. Nearly the same design as above
MTB Standee
but this is a poster - this poster has different print than the above standee
but it is identical to the verbiage on the
Meet The Beatles Advertisement published in Billboard Magazine in January 1964(see that item in the Promo Record Ad Section). Again, as in the previous item, this poster has
been counterfeited but fakes are easily identified. See the previous item
for identifying counterfeits. This Meet The Beatles! promotional
poster is harder to find than the Meet The Beatles! countertop standee
previously shown.

This LP bin-divider was created for the Meet
The Beatles! LP. It is made of thick cardboard and measures 12"
x 14". Only 2 bin dividers were made by Capitol Records in the 1960's:
this one and another for The Beatles Something New album.

This is the Capitol Records 12" x 12" Countertop Promotional
Store
Display for Meet
The Beatles! It became common practice for Capitol Records to
place the newly promoted album cover slick on the backside of another older Capitol
album cover and die cut the back side containing a fold out easel. This
Meet The Beatles! Countertop Promo Display
features Nat King Cole's Sings The Blues, Capitol's W1713 album, on the
backside.

The
Meet The
Beatles! Electric Motion Display. This large, heavy cardboard
promotional store window display was manufactured in the USA by Capitol Records when The Beatles first
arrived in America and is considered to be the
Holy Grail of all Beatles promotional store displays.
Capitol Records spent over $50,000 on marketing The Beatles first album in
America and this item was the pinnacle of their efforts. It measures
26" tall by 31" wide. An electric motor powers the display as each
Beatles' head rocks back and forth; 2 rock together and 2 rock opposite, it says
The Beatles in large orange letters at the top - a
really great piece of marketing by Capitol Records in late January/early February 1964.
One of 4 electric store motion displays mfg by Capitol Records in the 1960s and
definitely the most sought after by collectors and investors alike. The
other motion displays made by Capitol were Beatles
'65, HELP!, and
The
Yellow Submarine. Photo courtesy of T. Fornaro. The
second photo shown depicts a collectors' dream today!!!

A rare Capitol Records promotional poster manufactured for the
Beatles 2nd single on Capitol, Can't Buy Me Love.
This poster was issued prior to the release of The Beatles Second Album;
in fact it states "Roll Over Beethoven will appear in The Beatles' next
Capitol album, now in preparation".
An
advertisement depicting this poster was published in Billboard Magazine on March
14, 1964 however there are differences in the graphics. Do not
confuse original promotional posters with trade advertisements - trade ads have
printing on the backsides as they came out of magazines - original promotional
posters have completely blank backs. Original Capitol promotional posters such as
this have glossy paper fronts and flat paper backs. Only a handful of
Beatle singles had promotional store posters manufactured; others include
All You Need Is Love,
Hey Jude and
Something, these are shown later in this
compilation.

A very hard to find Vee Jay Records
cardboard Promotional Poster
manufactured to promote The Beatles single VJ 587
and the Beatles EP VJ 1-903.
This promo poster measures approx 11" x 16" and features 4 drawn head shots
of each Beatle at the top of the poster similar to the ones on both the VJ 45
picture sleeve for 'Do You Want To Know A Secret' and the VJ EP 'A
Souvenir of Their Visit to America'. This poster was also used for trade advertisements in
March 1964; see our Record Promo AD Section for details on the trade ad.
These trade advertisements were published in magazines such as Cashbox and
Billboard; do not confuse these ads from original posters - original posters do
not have printing on the backsides as do all advertisements from magazines.
This rare Vee Jay Records promotional poster was printed on thin cardboard
stock. Released around March 1964.

An extremely large poster was created for record shops for The
Beatles Second Album on Capitol Records. From
the C. Weaver collection. Released to record stores in April 1964.

A very unique Capitol Records promotional item mfg for the Beatles
Second Album: This promotional display was made to replace the
heads on the Meet The Beatles motion display, pictured earlier. Capitol
made these so that the first display could also be used to promote their second
album on Capitol. Quite Rare. Left side photo courtesy of B.
Spizer.

A rare, large cardboard standup for The
Beatles Second Album, still unassembled in the original Capitol
Records mailing box.

A brightly colored banner was released by Capitol
Records in 1964 for The Beatles Second Album.

A distributors flyer/poster mfg by Capitol
Records in 1964 for The Beatles Second Album.
This 8.5" x 14" 2-sided paper flyer was made for record store owners to display
as a promotional poster and also has printed information on the Capitol Records Points
Program on the backside. Quite an interesting item.

A cardboard Capitol Records promotional poster
manufactured for The Beatles Second Album.
This poster measures approx 11" x 16" and also features a plug for The
Beatles second single on Capitol Records, Can't Buy Me Love.
Interesting enough is the fact that the 45 depicted on the poster only has Can't
Buy Me Love printed on the record label and not the common Capitol yellow/orange
swirl label. This poster was also used for trade advertisements in early
1964. These advertisements were published in magazines such as Cashbox and
Billboard; do not confuse these ads from original posters - original
posters do not have printing on the backsides as do all advertisements from
magazines. From the C. Weaver collection.

This is the Capitol Records 12" x 12" Countertop Promotional
Store
Display for The Beatles Second Album. It became common practice for Capitol Records to
place the newly promoted album cover slick on the backside of another older Capitol
album cover and die cut the back side containing a fold out easel.
The Beatles Second Album
Countertop Promo Display features Carmen Dragon's Nightfall, Capitol's P8575
album, on the backside.

One of 2 known 1964 United Artists
The Beatles, A Hard Days Night
Promotional LP items. This is the small in-store promotional display poster
released in July of 1964. The other known
item is a half-moon shaped cardboard countertop display (not pictured) - if
anyone has this Hard Days Night cardboard countertop display, please contact us
as we would love to be able to show pictures of this item or purchase it !!!

The UK Promotional Poster for the EMI/Parlophone Records
LP, The Beatles A Hard Days Night!!!
This poster was issued in July 1964 for distribution to Record Stores in England
only. Presented Courtesy of the A.
Geller Collection.

A record album promotional Bin Divider for the Capitol Records
LP, The Beatles Something New released in
late July of 1964. Capitol Records only created 2 Beatles bin dividers in the
1960's, this one and one for Meet The Beatles.

A small promotional display poster for The
Beatles Something New LP on Capitol Records.

A large black and white Capitol Records promotional poster for The Beatles
Something New album. This poster measures approximately 39"
wide by 20" tall.

Another large Capitol Records promotional poster for The Beatles
Something New album. This one is quite rare and it states "The
Beatles Have Returned To America", which coincided with the release of The
Beatles Something New album and the start of their extensive 1964 American Tour.
It measures approximately 18" x 34" wide.

This is the Capitol Records 12" x 12" Countertop Promotional
Store
Display for The Beatles
Something New. It became common practice for Capitol
Records to place the newly promoted album cover slick on the backside of another
older Capitol
album cover and die cut the back side containing a fold out easel. This
Something New Countertop Promo
Display features Bobby Darin's Earthy!, Capitol's T1826 album, on the
backside.

Another hard to find Vee Jay Records
in-store promotional window poster measuring 12" x 25" wide. This poster
is mounted on stiff cardboard and is from August 1964.

Capitol Records of Canada
issued these rare LP promotional posters in 1964 to help sell Beatles albums
issued only in Canada. Photo courtesy of B. Spizer.

In Late 1964, Capitol Records issued this Beatle
Browser box to display the first 6 singles on Capitol! Photo courtesy of B.
Spizer.

For Christmas 1964 Capitol Records went all out and created this great looking
6.5
foot
high colorful cardboard display featuring The Beatles in Santa Claus suits advertising the first four Capitol albums including the
new LP, The Beatles Story. The Beatles
Story was a double album featuring a documentary of how The Beatles rose to
fame. The Beatles Story was the lowest selling album in the 1960's of all
Capitol LPs, however it still managed to reach number 7 on the USA record
charts plus was certified gold by the RIAA. Released to record stores in
November of 1964, this Beatles Christmas Display
had a step-up type rack for holding a dozen or so of the first four
Beatles albums on it. Please note the original shipping box for the
display shown in the 3rd and 4th pictures!

A nice Capitol Records Advance Promotional Booklet/Flyer for The
Beatles Story. Unfolded, this promo piece measures 11" x 17"
wide. Released in time for Christmas 1964, this 4-page black and white flyer is loaded with
Beatle information for record stores at the time. The back cover contains
an order form for dealers to order the latest Beatles records available on Capitol.
Collectors take notice: note the right-side text on the
inside 2-page wide photo of The Beatles: Capitol Records mentions (1) a window
streamer for the album and (2) a countertop holder which held 15 copies of the
LP; neither of these 2 items have ever been documented or found by any
collector! What a prize to find either of those 2 items! If anyone
has either of these 2 pieces, please email us photographs of them to
promos@beatlebay.com We
would love to have pictures of these items to share with other collectors!

A Capitol Records cardboard promotional
counter display mfg for the Christmas season 1964. The 9" high
x 11" wide display box contained copies of Capitol's Most Popular Albums. Inside, The Beatles albums to date are featured in color along
with other group's albums. The cardboard display has a fold-out
easel on the back; the display is a generic Capitol item with no mention
of The Beatles on it.

A Beatles For Sale Parlophone
Promotional Store Poster
manufactured in late 1964 by EMI for Parlophone Records.
Beatles For Sale was the 4th Beatles album issued in the UK. This is the
only known 1960's Slick, Flat-type poster that was made to promote The Beatles
in the UK to date. This 12⅜ x 12⅜
square thin cardboard Mono poster was not laminated as was the final production
covers made by EMI. The back side of the poster has printed in the
very center "MADE IN ENGLAND". A very nice, simple, promotional poster
which Record Stores would have taped in their windows to promote the sale of the
newest Beatles LP, Beatles For Sale for Christmas 1964.

Released in mid December 1964, this Beatles '65 cardboard
store display was mfg by Capitol Records. It measures approx 22" x
22" and has an easel on the back.

This Beatles '65 cardboard
store display was mfg by Capitol Records and featured a 3-D effect as parts of
the picture were die-cut. It measures approximately 20" x 20".
Photo courtesy of B.Spizer.

Another nice promotional Beatles '65
Store Display Poster mfg by Capitol Records in December 1964 for the new LP.
The right photograph is Presented Courtesy of the A.
Geller Collection.

The Beatles '65
Electric Motion Display
store promotional display carousel was mfg. by Capitol Records for the new Beatles
album in America.
Two light bulbs inside rotated the carousel thus displaying each of the first 5
albums on Capitol. Photo courtesy of B.Spizer. One of 4 different electric
store displays made by Capitol Records in the 1960's.

Capitol Records created this in-store 28" x 59" tall
cardboard display. This terrific
looking Promotional Display says "Your Beatles
Headquarters" with a large Capitol logo at the bottom. It
was used to promote the entire Beatles catalog at the time of release. We
believe this display was issued in the 1964-65 timeframe.

An EMI Promotional Poster
advertising
the Beatles Single on Parlophone Records,
I Feel Fine!! This
EMI/Parlophone poster measures 20" high by 10" wide. This promo poster
advertises the current week's top 10 hits on EMI Records and subsidiary labels,
with I Feel Fine charting at number 3. "Printed in Great Britain" in
printed in small print at the bottom center.

On March 22, 1965, Capitol Records released a new Beatles
LP named The Early Beatles. This was a repackage of earlier 1963 songs
that were already available at the time on several other non-Capitol albums. Since this
song material had already flooded the marketplace by other companies
labels, Capitol might have thought that a promotion for this LP was a futile
effort. This is the only known 1965
Capitol Records promotional item ever found for The Early Beatles.
It is a small 12.5" x 12.5" countertop cardboard display with a foldout easel on
the backside. If anyone has any other promotional material from 1965 for this
album, we certainly would like to see photographs and detailed descriptions of
such items! Capitol Records also released a
promotional poster featuring this album in 1986 for the re-release of Twist
and Shout which was featured in the motion picture Ferris Bueller's Day Off.

In June of 1964 Capitol Records released this Promotional Poster for the sixth Beatles album on Capitol
named Beatles VI. If Capitol
had counted The Beatles Story LP, then this album should have been named Beatles
VII. This poster
measures 21" x 27".

A very large and highly desirable cardboard promotional display for Capitol Records
LP, Beatles VI. This display measures in at 23.5" x 45.5" and displays
the first five Beatle albums on 2 side flaps along with the Capitol Records
logo. Again, for some unknown reason, The Beatles Story LP is not depicted on
the display.

The Beatles
HELP!
Electric Motion Display was manufactured by Capitol Records in August of 1965.
Made of heavy cardboard with many parts, some of which are metal. This
great Store Display has a top lid that opens and closes with Beatles hands
reaching out of the top, then retracting. Each hand has a wrist band with
a different letter, also spelling out H E L P. The hand in front of Ringo's
picture has a red jewel ring attached. The front of the display has
an original Capitol Records HELP! LP slick attached while the backside has the
back cover slick from the LP attached. This display is powered by an
electric motor. Approximately 17.5" x 17.5" x 17" in size
when closed and when open, the display measures approximately 32" tall, quite
impressive! This is one of 4
different electric store displays made by Capitol Records in the 1960's.
The others are Meet The Beatles,
Beatles '65 and
The Yellow Submarine.

A USA Promotional Poster for the Beatles Album
HELP! This 22" x 12" Capitol Records
promo poster was issued in August of 1965 for in-store promotion of their new
LP. Previously not known to exist, this 2005 recently discovered poster
proves that Capitol Records issued a store poster for HELP! to accompany it's
HELP! Motion Display!!! Presented Courtesy of the A.
Geller Collection.

A Capitol Records promotional poster for The Beatles HELP!
album that was issued in late 1965 just in time for the Christmas Season.

This large, 18" x 5", Beatles promotional
HELP!
Bumper Sticker in the shape of a band-aid
was issued to promote the new Beatles LP HELP! in 1965.

A Capitol Records cardboard promotional
counter display mfg for the Christmas season 1965. The 9" high
x 11" wide display box contained copies of Capitol's "Gift Problems?, Here's
HELP!" 24 page booklet featuring Santa Claus holding The Beatles HELP! album on
the cover. Inside, The Beatles albums to date are featured in color along
with other group's albums. The cardboard display has a fold-out
easel on the back; the display is a generic Capitol item with no mention
of The Beatles on it.

The large Rubber Soul promotional poster for the
Capitol Records latest Beatles album issued during the 1965 Christmas season.
Released in late November, early December 1965.
The poster measures 22" x 34.25".

These Rubber Soul 22.5"
x 22.5" cardboard stand-ups were made by Capitol Records in 1965. Each has
a cardboard easel on the backside. Some of these store displays came with
a side panel advertising additional items of interest for this new LP as shown
in the picture on the right; this version measures 22.5" x 30". The right
side photograph is Presented Courtesy of the A. Geller Collection.

These Yesterday and Today
promotional posters were mfg. by Capitol Records in June 1966. The
infamous one to
the left was quickly replaced by the second one as the album was recalled to
have it's entire cover replaced. Beware of numerous counterfeits of the
INCREDIBLE! version. The Buy Beatles Here version is much rarer than it's
earlier counterpart. Original Butcher promotional posters measure exactly
18" x 22"; original Trunk Cover promotional posters measure exactly 18" x
21.25". The right side photograph is
Presented Courtesy of the A. Geller Collection.

Capitol Records
issued three different Promotional Display Posters in August 1966 for The Beatles Revolver LP.
The BANG! Poster measures 23.75" x
30.25". This poster has been counterfeited - the original
poster was made with a non-glossy, flat finish on the front while the
counterfeit has a glossy front. The second poster
is a larger one, approximately 46"x36" with the words WELCOME John Paul George Ringo in large
lettering at the top. The third poster features an enlargement of the
album cover measuring in at approximately 16.5" square; this poster has a
glossy front finish while the back is flat. The second and third versions
of this poster have not been counterfeited.

The UK Parlophone Records
Promotional Poster issued in 1966 for The Beatles Revolver LP.
The poster is quite large measuring approx. 30" by 40" tall. This poster has been
heavily counterfeited but originals are quite easy to detect: the Parlophone Logo and fine print
underneath are quite legible and sharp
on originals whereas the counterfeit's logo is not even close to being the
same; additionally, the fine company print under the Parlophone logo on the counterfeit is
blurred and not sharp. The graphics used on the original UK promo poster match the graphics
used on the USA promo poster BANG version! Both
the original US BANG promo poster version and the UK original promo posters do
not duplicate the photographic quality of the images used in the collage of
pictures located in the center and the top edges of the actual Revolver LP cover
issued in 1966. So if you have a UK
poster that has photographic quality images in the collage sections of the
poster, it is not an original! Also, both this UK Promo Poster and it's
USA "BANG!" counterpart are printed with graphics that have a 'flat' finish. Posters
with glossy graphics are fakes. Typically, the print job on most of
the fakes is quite bad. Original issued UK Revolver promo posters are
quite rare!

An Italian Yellow Submarine promotional cardboard
mobile.

A small promotional card for the Yellow Submarine/Eleanor
Rigby single: Capitol Records 5715. Made of thin cardboard.
Approximately 9" x 4". Quite unusual.

An extremely rare Promotional
Cardboard Window Card officially licensed by NEMS Enterprises Ltd. and
mfg. in
Merrie England
in February 1967. This large 12" x 16" thick poster board-type
material display card was made to promote the EMI Parlophone single
"Strawberry Fields Forever" and "Penny Lane" which premiered
on Friday February 17th 1967. This item is previously undocumented,
extremely rare and definitely original. One side features a drawing of
Liverpool with each Beatles' home signified by an J, P, G and R for you know
who. Also mapped out are where Strawberry Fields and Penny Lane actually
reside. On the backside is an actual photograph of Liverpool, the same
area as drawn on the front side. Capitol Records in the USA issued a
full page advertisement for the
Strawberry Fields single using the orange-colored page as a guideline.

A UK Parlophone Promotional Poster for the release of Sgt.
Pepper's Lonely Hearts Club Band album released in June of 1967.
This large poster features a great alternate shot of The Beatles posing for
their new album.

The Capitol Records USA Promotional Poster for Sgt.
Pepper's Lonely Hearts Club Band released in June 1967. This
poster measures 24" x 30.5" tall. Presented
Courtesy of the A. Geller Collection.

Capitol Records released this very rare Sgt.
Pepper's Lonely Hearts Club Band Display Kit in June 1967. The
kit consisted of 6 album jackets, 4 side panel inserts, 4 accessory
tags, 4 wire corner clips, 4 wire top clips, 1 'S' hook, 1 four foot
filament and 1 cardboard spacer. The display kit could make 2 different
displays: one hanging mobile and one countertop display. Also shown below
is the original shipping box!

A large Promotional Store Display for Sgt.
Pepper's Lonely Hearts Club Band. Made of
thick cardboard, this display consists of 3 sections which fold out to give
a 3-D appearance. Has a large easel on the backside. The display is
quite impressive, measuring a large 38.5" wide by 28.5" tall. Not
known at this time if this was a UK or USA promotional item.

Another tough to find in-store promotional poster for the
1967 single All You Need Is Love.
Capitol Records did not issue many promotional posters for singles; most
store display posters were done for the albums; only a handful of singles had
promotional posters made - others include Can't Buy Me Love,
Hey Jude and
Something.
This poster is in full color, measures 11" x 15.5" high and is printed on glossy
stock paper. The back of course is blank.
An advertisement depicting this poster
was published in Billboard Magazine on June 29, 1967. Do not confuse
original promotional posters with trade advertisements - trade ads have printing
on the backsides as they came out of magazines - original promotional posters
have completely blank backsides. Original promotional posters such as this
have glossy paper fronts and flat backs.

The Capitol Records Promotional
Letter Opener and Magnifying Glass Set featuring a mini-LP cover for Sgt.
Pepper's Lonely Hearts Club Band inside the clear Lucite handle along
with other Capitol albums available in the summer of 1967. Both items are
marked with the Capitol Records logo on one side of each handle.
Manufactured in 1967.

This is the Capitol Records 12" x 12" Promotional
Store
Display Flat for Sgt.
Pepper's Lonely Hearts Club Band.
It became common practice for Capitol Records to place the newly promoted album
cover slick on the backside of another older Capitol
album cover and die cut the back side containing a fold out easel. This
flat doesn't have the easel cut-out on the backside so it was simply a window
display. It doesn't have an opening either on any side which all the countertop
displays do that are die-cut. This Sgt.
Pepper's Lonely Hearts Club Band Promo Display features Frank
Sinatra's Nice 'n Easy Capitol's
LP slick on the backside.

Check out this very large promotional poster manufactured for
Christmas 1967 by Capitol Records for the
new Beatles album Magical Mystery Tour.
Released in late November 1967, this poster measures in at a huge 34"
wide by 43" tall. Since Capitol Records did not have a Beatles album
to promote for Christmas-time 1966, they didn't want to go unnoticed for
Christmas 1967, thus they created this very large Beatles promotional poster
using a bright red Christmassy colored background. This promotional poster
is a hard one to find today, primarily because of it's size and the fact that it
is printed on very thin paper.

Here is another hard to find Promotional Poster manufactured for
Christmas 1967 by Capitol Records for the
new Beatles album Magical Mystery Tour.
Released on December 8 1967, this poster measures in at 15"
wide by 23" tall. Capitol Records' Art Department did a super job
with the very cool graphics on this poster!

This is the Capitol Records 12" x 12" Countertop Promotional
Store
Display for Magical Mystery Tour.
It became common practice for Capitol Records to place the newly promoted album
cover slick on the backside of another older Capitol
album cover and die cut the back side containing a fold out easel. This
Magical Mystery Tour Countertop
Promo Display features The Kingston Trio's Here We Go Again, Capitol's
ST1258 album, on the backside.

A Capitol Records promotional poster
advertising different artists and their latest LP releases. The Beatles are pictured on the
bottom of the item along
with other Capitol artists.
Released in 1968.

The
Beatles Hey Jude / Revolution In
Store Promotional Poster issued in the
United Kingdom for the first Beatles single on Apple Records! The poster
measures approx 20" x 25" tall. Released to record stores in the UK in August
1968. Capitol or Apple Records did not issue many promotional posters for
singles; most store display posters were done for the albums; only a
handful of singles had promotional posters made - others include Can't Buy Me Love and
All You Need Is Love and
Something.

The Beatles White Album USA
Promotional Poster featuring the release of the latest Beatles record.
Issued in November 1968.

The UK Apple/EMI promotional poster for The
Beatles White Album released in 1968. Issued in November
1968. Nearly 3 feet wide!

A very rare UK Apple Records/EMI Promotional Cardboard Mobile for The
Beatles White Album released in 1968. This is the only example known
to date.
.
Believed to be a large cardboard standup for The
Beatles White Album.. This fact has not yet been confirmed because no
specific Beatle album is printed on the display. Mfg in the USA.

A regional cardboard promo poster for The
Beatles White Album. Probably from a California record store.

Two unusual Record Promotional items: a large stuffed
Apple with a large worm coming out of the top
of the apple and another stuffed Apple similar to the previous item but with a
radio built inside! These great items has been confirmed to have been sent out to record
stores in the USA for the initial release of The
Beatles White Album. There are no markings on these items but
they were obviously used to promote the fact the The Beatles new record label was
Apple Records in November 1968. Each measures nearly 11.5" tall to the
top of the plume; they are approximately 9" in diameter. Click
here for information on more Apple items.

Two rare
Japanese Beatles In-Store Promotional Posters:
the first one measures 23.5" x 33" and the second one measures 21.75" x 28.5".
Both were issued in Japan to promote The Beatles on Apple Records. See
close-ups of Apple logos. These were issued in late 1968, early 1969.
Quite Cool and quite uncommon!!!

The Beatles White Album
Promotional Poster Banner featuring black and white photographs of each Beatle
which were included in the original album. Is printed "The Beatles" in the
center of this 20.5" x 4" banner poster.

A Beatles Apple Records Promotional Poster.
This is a collage poster issued by Apple Records in the UK approx 1968-1969.

The Yellow Submarine Capitol Records LP promotional poster. Two
20" x 37" versions were made;
one came folded and was inserted into Billboard
magazine; this variation has extra printing on the backside. The Billboard
version came folded and is much easier to find than the rolled version.
The rolled version does not have the extra printing on the backside. The
only printing on the back of the rolled version is a black/white drawing of each
Beatle looking out portholes. Both were issued in
January 1969 to promote the new Capitol Records album Yellow Submarine.

The
Yellow Submarine
Electric Motion Display. Powered by a battery operated motor, this
Capitol/Apple Records USA
approximately 5' tall cardboard promotional store display features The Beatles in black light
enabled printing.
The large cardboard Yellow Submarine at the top rotates around attracting
customers to buy The Beatles new LP. The top bin was made to hold multiple
copies of the new album, The Yellow Submarine. One of 4
motorized store displays mfg by Capitol Records in the 1960's; see the Meet The
Beatles display; the HELP! display and the Beatles 65 display shown
earlier for the other 3 motorized store displays. Issued in January 1969.

This is the Apple/Capitol Records 12" x 12" Countertop Promotional
Store
Display for The Beatles Yellow Submarine.
It became common practice for Capitol Records to place the newly promoted album
cover slick on the backside of another older Capitol
album cover and die cut the back side containing a fold out easel. This
Yellow Submarine Countertop Promo Display features The Beatles'
Magical Mystery Tour back cover slick on the backside.

Two different large promotional countertop displays for The
Yellow Submarine. These could have been part of a larger type
display piece as they are not marked KFS but are believed
to be from 1968/69 since they are so well done and the images used are the
copyrighted images produced by KFS. These are quite heavy and are approximately 16" wide, 9" tall display
featuring scenes of The Beatles, The Yellow Submarine and all the characters from The Sea
of Monsters. The top is die-cut and the pictures are on both the inside
and outside of the item. The sides and base are extremely sturdy and
made of wood. They were originally placed on a motorized platter
and was meant to turn around as there are several holes on the inside middle for
the motor to attach to. Very unique item made in 1968/69 to promote
The Beatles Yellow Submarine!

A Beatles Apple Records Promotional Poster
from Springtime1969. Originally thought to have been
printed in late 1968, until the pictures of the Beatles on this poster were
found to be taken from a photo session done in April 1969. This poster is one of the first Apple
Records Beatles promotional posters manufactured. Several different Apple
Artists were made in this same style. This poster measures
21" x 28" and was issued either on thin cardboard or regular paper.
"THE BEATLES" is printed in the bottom
left corner and "APPLE RECORDS" along with the Apple Logo are printed in the bottom right
corner. A beautiful image of the band in sepia tone fills out the rest of the
poster.

A counterfeit Apple Records Promotional Poster for the
then-scrapped Get Back album which was later
released as Let It Be. Poster measures
22" x 33" and was supposedly manufactured by EMI in the UK in July of
1969. No known original has been verified to exist at this time, only this
'Fantasy' poster. Quite cool nonetheless!

The rare UK Abbey Road LP
In-Store Promotional Poster released by Apple Records/EMI in 1969. It measures
approximately 25" tall by 22" wide and is quite difficult to find,
especially in top condition. Released to record stores in the UK in
September 1969.

The Abbey Road in-store
Promotional Floor Display. Made of cardboard. Stands
nearly 6 feet tall when
assembled. Mfg by Apple Records in the USA and released to record stores
in the Fall of 1969. Has a record bin which retailers could fill up with a
couple dozen copies of Abbey Road. Hard to find completely intact
with all pieces. Both front and side views shown.

The Abbey Road in-store
Promotional
Poster released by Apple Records USA. This poster measures 23" x 33" and
is made of a textured type paper. Bottom says Apple Records below their
Granny Apple Logo, then says 'Record and Tape' in the bottom left corner and
finally is printed 'Litho in USA' in fine print.

A cardboard Countertop Display for the Apple Records release Abbey
Road. Item has an easel on the backside. Approximately 19"
tall. Made of thick cardboard.

A thick cardboard 8 Sided Bin designed to hold Abbey
Road cassettes and 8 track tapes. Also came with a hanging
string for the dealer to hang this item from the ceiling if desired.

The promotional poster for The Beatles Something/Come
Together single. This measures 22.5" tall by
17.5" wide. Mfg by Apple Records. Capitol or Apple Records
did not issue many promotional posters for singles; most store display
posters were done for the albums; only a handful of singles had promotional
posters made - others include Can't Buy Me Love and
All You Need Is Love and
Hey Jude. A great poster for one of the greatest
singles ever released!!!

A rare Apple
Records Beatles Store Display Promoting the Entire Beatles Catalog on 8 Track
and Cassette! This 37" tall by 11.5" wide promotional poster features The Beatles
in a stained glass window with the following verbiage: "And the
Profits Four told: Our Tapes Make Divine Gifts". At the bottom of
the poster is the complete Beatles catalog on 8 Track and Cassette Tapes.
This poster was manufactured and released to record stores in late 1969:
the very rare The Beatles Deluxe 3-Pack is listed at the bottom which was
released in September 1969 and neither Hey Jude or Let It Be is
listed on the poster; Hey Jude was released February 2, 1970.

Referred to as The Christmas Mobile,
this Apple Records promotional store
display from December 1969. This store display shipped in an
unmarked box and promotes all the Beatles Albums from Rubber Soul through Abbey
Road. Neither Hey Jude nor Let It Be is featured on the mobile. It's "Hung Up for a Gift ?, Give The Beatles" is a classic from the Sixties!
Mfg for Christmas time 1969.

The Hey Jude 12" x
16" cardboard Countertop Store Display mfg by Apple Records in the USA.
Released to record stores in January 1970.

The rare Hey Jude gold cardboard Promotional
Store Display
designed to hold albums. Apple Records USA. This is a 2 piece thick
cardboard display with a thin metal holder on the front to hold copies of The
Beatles Hey Jude USA LP. 27" tall by 16"
wide. Both front and back shown. Says "Printed in U.S.A." in small
print on the back bottom side. Released to record
stores in late January 1970.

The small Let It Be promotional
countertop display for the 45 single record. EMI Records, UK.

The original 1970 EMI Records in store Promotional Poster for
the Let It Be Box Set !!! The poster
is titled "The Beatles A Very Special Collection - Let It Be". This
huge poster measures approximately 30" x 40" and features detailed pictures of
the Let It Be box set, Book and LP Cover at the top!!! Also pictured
are all other Beatles LPs available at the time. A very hard to find poster,
in fact shown below is the only copy of this poster that has ever surfaced!

The Let It Be promotional
store poster for the album issued by Apple Records in April of 1970. Poster
measures approx. 22" x 22". Says Printed in USA in the lower left
corner in light blue print. Do not confuse this poster with the later,
very common, Capitol Records re-release poster!!!
- the original Apple Records promotional poster was not folded - it originally
was issued rolled. You can easily tell the original 1970 release of the
poster from the 1980's reissue: the Capitol Records reissued poster
features the Capitol Records logo on the right side (which didn't exist on the
original) and the fine print Printed
in USA is in white print, not blue. All copies of the Capitol reissue poster
were folded as they were inserted in copies of the Let It Be album in the 1980's.
ORIGINAL POSTER:
REISSUE POSTER:

Pictured is another Beatles Let It Be
In Store
Promotional
Poster for the Apple Records LP which was released through United Artists. Released to record stores in
April
1970, it measures approx 28" x 21" and says Printed in USA
in the lower left corner in white print. This is the rarer of the two different
posters made in the USA; this poster is quite difficult to find!!! This
is the last in store promotional poster/display made for The Beatles as a band
while they were still together as a group. This is also the
rarest of all the Apple Records Promotional Posters mfg to promote The
Beatles!!! On December 30, 1970 Paul
McCartney filed suite in British Court to dissolve The Beatles.

A very rare 1970 Beatles Let It Be
Promotional Poster for the Single. This poster is much like the UK
Something/Come Together promo poster using the same photograph and similar in
size. This poster advertises the Japanese single on Apple Records.
It also has a 3 month calendar at the bottom of the poster for April, May and
June 1970. Approx 14" x 20".

1971
An early 1970's Capitol/Apple Records
Beatles Cardboard Promotional
Store Display
designed to hang from the ceiling for record stores. It advertises a 4
week sale for all Beatles albums. It measures approximately 4 feet long
and is 2 sided, with both sides the same print. A great early 70's
promotional display!

1972
Audio Tape Inc. in New Jersey USA issued 2 different 4 album box sets of
Beatles greatest hits in 1972 on TV. These were called
The Beatles Alpha Omega. Capitol Records
claimed "copyright infringement" and forced Audio Tape Inc. to stop selling
these record albums as Capitol was readying The Beatles / 1962-1966 and The
Beatles / 1967-1970 albums for
release. There were two promotional posters manufactured for volume one of
the box set of albums, a 40" x 60" poster and a 13" x 37" banner poster.
No known posters were made for the Volume II releases.

1973
A Capitol Records promotional poster advertising a sale on the Abbey Road
album !! Quite Cool !!

An In-Store Promotional Poster for the Apple Records albums
The Beatles / 1962-1966 and The Beatles /
1967-1970. This poster was issued in the UK by Apple Records
and measures 29 7/8" x 19 7/8".

A great, nearly 3 foot long banner promotional poster for the Apple Records
releases The Beatles / 1962-1966 and The Beatles
/ 1967-1970. The first
Capitol/Apple promotional poster to be released since 1970!

A Capitol Records Promotional Belt
complete with a very heavy metal Capitol Records belt buckle.
The leather belt features graphics of different artists' logos such as The
Beatles, Pink Floyd, etc.

1974
These posters and bin dividers were issued in 1974, Capitol Records'
10th anniversary of issuing Beatles' records. Shown below is a set of 5 bin
dividers issued for the 10th anniversary mfg by Capitol/Apple Records. There was one Beatles
bin divider and 4 individual solo-Beatles bin Dividers detailing all LPs issued
through early 1974. A large poster measuring approx 24" x 36" listed all Beatles
and solo-Beatles LPs issued through 1974. A B/W poster was issued showing
each Beatle from their early 20's through 74; 4 separate posters showing
each Beatle from the early days to 1974; these posters are in color.

Capitol Records also released a promotional rug for
The Beatles10th anniversary. It was manufactured in several colors.

Capitol Records also manufactured a large promotional mirror for
The Beatles
10th anniversary. Measures exactly 20" x 30" and is quite heavy.
This mirror has been counterfeited; originals have George Harrison on the left
side of the mirror; counterfeits have the images reversed. Originals have
either a chrome plastic frame or a blue-chrome plastic frame as shown below.

1975
A Beatles USA cardboard promotional
store display for The Beatles 45'S Collection which was issued with all the UK pressings.
Has cardboard 45 dividers. Mfg. by
Capitol Records in the USA. A banner poster was also issued for the set.

Capitol Records issued this 12" round Gold Record Promoting
The Beatles Hey Jude Album in late summer 1975. If you look closely, the
label used is the Apple label with the "All Rights" disclaimer which was only
used from September 1975 through December 1975.

1976
The Capitol Records Rock 'n Roll Music LP
Promotional Cardboard Mobile. Both sides shown.

The Capitol Records Rock 'n Roll Music LP
Promotional Tee Shirt.

The Capitol Records Rock 'n Roll Music LP
Promotional Banner Poster.

The Capitol Records Rock 'n Roll Music
LP Promotional 6" x 6" Sticker.

The Capitol Records Rock 'n Roll Music LP
Promotional Clothes Line Display. Over 20 Beatles album cover flats were
included with an instruction sheet and clothes line! Issued in a plastic
bag.

3 more Capitol Records Rock 'n Roll Music LP
Promotional posters from 1976

The Beatles Singles Special Collectors
Issue cardboard display bin mfg by Capitol Records.

1977
The Capitol Records The Beatles at the Hollywood
Bowl LP
Promotional poster. USA.

A second Capitol Records The Beatles at the Hollywood
Bowl LP
Promotional poster.

A Capitol Records The Beatles at the Hollywood
Bowl LP
Promotional Bookcover.

A Capitol Records The Beatles at the Hollywood
Bowl LP
Promotional Bumper Sticker..

A very large Capitol Records The Beatles at the Hollywood
Bowl LP
Promotional Poster on foam core.
A very large Styrofoam Wall Display mfg by Capitol Records for the Beatles
Hollywood Bowl Release.

A Capitol Records The Beatles at the Hollywood
Bowl Compilation
Promotional Poster. Measures approximately 24" x 48".

A very large Cardboard Display mfg by Capitol Records for the
Beatles
Hollywood Bowl Release. 39" by 48" and came with 4 pink colored large cardboard
tickets to the show!!!

The Capitol Records The Beatles
Hollywood Bowl
LP Promotional T-Shirt.

A
Capitol Records of Canada Beatles Hollywood Bowl Promotional Store
Display. This store display is made
of hard plastic and features The Beatles in raised relief at the top of this
very large display. The display measures 48" tall by 28" wide! There
are 4 slots at the bottom of the display in which to place 4 Beatles albums.
This item was a Canadian issued promo display from 1977.

The Capitol Records The Beatles Love Songs LP
Promotional poster. USA.

Another Capitol Records The Beatles Love Songs LP
Promotional poster. USA.

More Capitol Records The Beatles Love Songs LP
Promotional posters. The largest one being 15" x 22". USA.

The Capitol Records The Beatles Love Songs LP
Promotional 4'x4' display. It has 2 large eye hooks at the top corners for
hanging. A very large display!

The Capitol Records The Beatles Love Songs LP
Promotional cardboard hanging store display.

Capitol Records also released this nice promotional countertop display for The Beatles Love Songs
album. It has an easel on the back and states "As Seen On TV - Gift Idea
of the Month!".

The Capitol Records The Beatles Love Songs
LP Promotional T-Shirt with Original Promotional Oval Pinback Button.

The Capitol Records The Beatles Love Songs
LP Promotional Thermo Mug.

The Capitol Records The Beatles Love Songs
LP Promotional Folder. It measures 14" x 16".

1978
The Capitol Records re-release of Sgt. Peppers
Lonely Hearts Club Band LP Promotional Posters. Four different
designs were made by Capitol Records in the USA. The last photograph is a
special Pepper poster from Capitol that came already framed and ready to hang;
it has a full glass front wth parts that are reverse painted giving a special
look and feel. This particular poster is very desirable. It measures 30"
tall by 20" wide.

The Capitol Records re-release of
The White Album, The Beatles 1962-1966 and
The Beatles 1967-1970 albums on colored vinyl prompted Capitol
Records to release this 20" x 28" promotional poster. USA.

The Beatles Tapes in-store promotional
poster from 1978.

1980
The Beatles Rarities in-store promotional
poster.

1982
A Capitol Records Complete Your Collection
very large promotional poster. USA.

The Capitol Records The Beatles Reel Music LP
promotional poster. USA.

The extremely large Promotional Display for Capitol's
The Beatles Reel Music album. This thick cardboard
promotional display is made up of 5 individually colored posters. Together they
measure nearly 30" tall by 8 feet wide!!! Very Cool Item. USA.

A promotional Frisbee for Reel Music.

The Capitol Records The Beatles Reel Music LP
promotional pinback button. USA.

The Capitol Records The Beatles Reel Music LP
promotional Press Kit. USA.

The Capitol Records The Beatles Reel Music LP
promotional Poster. USA.

The Capitol Records The Beatles Reel Music LP
large promotional glass. All sides are shown.

The Capitol Records The Beatles Reel
Music
LP Promotional T-Shirt.

The Capitol Records promotional poster for The
Beatles 20 Greatest Hits.

1984
The Capitol Records It was 20 Years Ago Promotional poster. USA.

The Capitol Records It was 20 Years Ago Promotional
Bumper Sticker. USA.

1986
Capitol Records produced this 12" x 36" long promotional
poster for Twist and Shout, the featured
song from the motion picture Ferris Bueller's Day Off in 1986. Only
one 1960's issue display or poster has ever been verified to exist for The Early Beatles LP;
click here to see that item.

1987
1987 was the year when Capitol Records first released the complete Beatles
catalog on CD. Several promotional posters were created for this endeavor.

1988
The Capitol Records Past Masters Album Promotional
poster. USA.

1992
A Capitol Records promotional poster from 1992. USA.

1993
2 different Capitol Records re-release of the The
Beatles 1962-1966 and The Beatles 1967-1970
compilation album poster. These LP's have come to be known as 'The Beatles
Red and Blue Albums'. These promotional posters are from 1993. USA.
Also note the button set that was released at this time. A sweatshirt was also
mfg for each album.

A Capitol Records re-release of the The Beatles
1962-1966 and The Beatles 1967-1970
compilation albums. This promotional cardboard countertop display is from 1993. USA.
9"x11"

A Capitol Records hanging cardboard mobile for the re-release of the
The Beatles 1962-1966 and The Beatles 1967-1970
compilation albums. 24" x 28".

A Capitol Records large cardboard standup for The
Beatles 1962-1966 and The Beatles 1967-1970 re-releases on CD.

1994
An Apple Records promotional poster from 1994 for Live
at the BBC.

A Capitol Records cardboard countertop display for The
Beatles Thirty Years on Capitol! Measures approx 9" x
12".

Other Capitol Records cardboard countertop displays and posters for The
Beatles Thirty Years on Capitol!

A Capitol Records Sticker celebrating The
Beatles Thirty Years on Capitol!

An Apple Records promotional poster from 1994

A Capitol Records Revolution promotional poster from 1994

1996
The Beatles Anthology Display Posters and
store displays.



1997
A 6.5' tall cardboard promotional display manufactured to celebrate the 30th
anniversary of
Sgt. Pepper's Lonely Hearts Club Band and Magical
Mystery Tour. albums. This very tall cardboard display has bins
for all Beatles CDs in the Capitol catalog to date. Two different
variations exist with one showing each Beatle from 1964 to 1969 at the bottom.

A large promotional poster issued for the 30th anniversary of the release of
Sgt. Pepper's Lonely Hearts Club Band and Magical
Mystery Tour.

Another large promotional poster issued for the 30th anniversary of the release of
Sgt. Pepper's Lonely Hearts Club Band and Magical
Mystery Tour.

1999
The Beatles Yellow Submarine Display
Posters, blowup subs, mobiles, etc.


2000
Several posters for The Beatles 1 release
from 2000. The last poster shown is a very large 36" x 36" stiff, foam backed
poster.

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